
Press Release:
Mont Vert does it once again.
This time
Mont Vert has come out with a new offer which they are confident will address the dilemma of all potential home buyers today -
whether to buy a home today or to delay the buying decision. In today’s uncertain economic conditions home-buyers are
concerned about their job and business security. And
unsure about real estate rates – whether they would fall further and if
interest rates would go down any more.
“What we have done is, we have reassessed the market situation from the point of view of the buyers and carried out a survey amongst
families whose monthly income is around Rs.50,000 and who is our target audience”, explains
Manish Kaneria, Director, Mont Vert.
What this study revealed was indeed interesting and realistic.
A number of families who wanted to buy their own home were in fact staying in rented houses just because they thought that this is not the right time to buy an apartment, as they were not sure whether their jobs would be intact and also they could lose a substantial amount if real estate prices were to correct further.
The greater of the two uncertainties today is the
fear of losing jobs, because of the global gloom all around and an air of extreme uncertainty.
These families have also realized that by paying rent they are losing the rent amount forever. It is an added expense for them in an already tough environment.
This is exactly what Mont Vert is looking to address with its new consumer friendly program.
Rent Today Own Tomorrow:
The program that Mont Vert is offering is that they will be having a certain number of apartments which will be ready for possession by the month of May / June ’09.
They would offer these apartments for rent to the potential buyers who are already staying on rent elsewhere.
But the difference is that the rent taken by Mont Vert can be converted into a down payment if they decide to buy the same apartment at any time during the agreement period of 11 months.
If for example, a person who has taken a Mont Vert apartment on rent decides to buy the apartment, say after seven months, then he will pay the
prevailing market rate in that particular month. This also addresses his hope that
prices might fall in the near future.
“However”, says
Jayant Kaneria, MD, Mont Vert, “the customer is under no obligation to buy the apartment from us at the end of 11 months. He can either choose to move out of the apartment or transfer the entire amount of rent paid by him as a down payment on behalf of a friend or relative who may be interested in buying the apartment”.
So this becomes a win-win situation for him.
‘Rent Today Own Tomorrow’ is the one more example Mont Vert is coming up with an innovative offer which addresses consumer needs.
One might recall that earlier they had
launched a project in Wakad, to sell luxurious 2 BHK & 3 BHK apartments for a price tag of
Rs.29 lacs and Rs.39 lacs respectively, when prevailing prices were much higher.
This was also done in response to customer feedback and the project was an instant hit, as Mont Vert booked a record number of over 250 apartments in just 3 days.
The program now being announced of
Rent Today Own Tomorrow also addresses the need of the potential customer and
converts a major expense into an asset and this too, at his/her terms and comfort levels.
Therefore, the hallmark of Mont Vert is to respond to customer needs especially in adverse market situations.
This has always resulted in starting a trend in favor of home buyers.
“At Mont Vert we have always believed in coming out with bold initiatives to benefit our customers even if it means that we have to tread on a path which has not been tried before”, sums up
Manish Kaneria. Related Stories:
1) Shame, Shame, Shame ...
What is going on in Pune real estate market? 2) Rent Today Own Tomorrow
Here are the details of the offer: 3) Rent Today Own Tomorrow - convert your rent into down payment - revolutionary offer from Mont Vert Is it too good to be true?
Where is the catch?
Why Mont Vert has come out with this offer?
Why the builder, Mont Vert, is joining the brigade of property buyers who advocate "Wait. Don't book for the next 6 months. Property rates are going to go down further!" and offers their brand new flats for free?
It is too good to be true! Isn't it?
What say you? Please, share your views in the comments.
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